![]() The wordmark and symbol in a combination logo can be laid out side-by-side, stacked on top of each other, or integrated together in an image. Of all the types of logos, this is the one most people think of when they think of a logo-but that doesn’t mean it’s always the best choice. DOWNLOAD NOWĬombination logos incorporate both a wordmark and a symbol. Whichever logo style you choose for your brand, your decision should be calculated and deliberate-ideally based on brand research and in-depth brand strategy.Įverything you need to know about rebranding your business-and avoiding costly mistakes. The types of logos outlined below aren’t meant to be exclusive or definitive-some marks straddle the line or incorporate more than one element. From text-based to image-based, literal to symbolic, static to dynamic, there’s no shortage of successful logo styles. The different types of logos include a range of styles. Why It’s Important to Choose the Right Type of Logo.In this sense, your logo is the proverbial tip of the branding iceberg, a small but revelatory reflection of the dense complexity that lies beneath.īelow, we’ll take a look at 8 different logo types, each of which offers a unique way to represent your brand. Your logo is your stamp on the world, after all, a visual symbol chock full of meaning that can, in an instant, reveal everything from brand positioning to brand personality. Understanding the types of logos is the first step in designing a logo that captures the authentic essence of your brand.
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